Does this scenario sound familiar – you started a business, you have the most exciting product in the world, you’re all pumped up and ready to go, when you suddenly realize that there is no one lining outside your door to buy your product?
If it does, then you are not alone.
Before I continue, I want to tell you something that you already know – building a successful company is really hard. I have been involved in both successful launches and launches that had miserably failed. But there is one thing I noticed that I did in each of the successful ventures – I was able to find where the paying customers were, every time. My grandpa used to say “Go where the fish is” – it holds true in business as well.
However, it is not easy to find where your potential customers hang out. We often spend too much time looking in the wrong (or in just one) place. For example, I tend to only consider sales channels that I am already familiar with. Or because I think I should be using certain channels if I were my customers. Remember – you are not your market! The worst thing you can do is limit the places where you look for your customers. It is actually equally worse to try and cover ALL channels at the same time.
Using a guide like this will make it a bit easier for you to find where your potential customers are and will bring them to your doorstep so you can sell them your products. I have seen many versions of this list (one for example published in the wonderful book Traction – A startup guide to getting customers), but regardless of the source — doing the things on the list has helped me before and it is helping me now to grow my customer base for any new business ventures. This particular one is with examples for Luxembourg, as this is where I am currently growing BITE’s services, so simply ignore the references for the local media names, initiatives, etc.
Sharing it with you is the least I can do to help you grow your business.
As you might have already guessed, picking up the right channels to concentrate on is difficult – it is hard to predict which will work best. However, if you run a few simple tests, you can make an educated guess as to which ones would work in your case and then you can concentrate on exploring them further.
And I am going to tell you exactly how to do this.
But now I want you to share ONE EXAMPLE of a sales channel that you’ve used before and your story about what happened. Did it work for you or why not? Simply email your example to firstname.lastname@example.org
I read every email. Yes, really.